This year has been a tough one. Inflation is on the rise, job security is giving us more jitters than ever, and AI is shaking up the content world. And if you’re an online course, you might be asking, “Do launches even work anymore?” Why does this question keep coming up? Because the world of…

It’s crucial to have mobile-friendly emails to maximize email open rates and also to ensure the best user experience.

Prioritizing mobile friendliness is no longer an option these days, but a necessity.

A CTA (call to action) is essential to any successful email campaign.

Limit your CTA to one (or one type), make it clear and compelling, and watch your click-through rates increase.

Emails are not one size fits all.

Emails that are personalized through segmentation get higher open and click-through rates because they are more targeted and relevant.

The average open rate for emails is ~21%.

Optimize your subject lines to get even higher open rates for your email.

Inbox recognition and credibility are crucial these days.

Optimize your sender name to avoid your email being snubbed. Here’s how.

As a business, we all need email marketing to nurture and convert leads into clients.

But is it possible without paid traffic? Yes! There are a number of ways to grow your email list without paid traffic. Here are a few ideas to help you along.

Lead magnets are an INVALUABLE digital asset to increase subscribers, leads and ultimately, revenue.

Here are 6 things that make for a successful lead magnet.