Email marketing is an incredibly effective way to reach and engage with your audience.
ROI on emails is higher than any social media channel – as high as $42 for every dollar spent.
However, creating engaging emails that encourage action from your subscribers can be challenging.
That’s where CTAs (calls to action) come in. CTAs are an essential part of any successful email campaign, as they encourage subscribers to take a specific action.
One thing to remember is not to be wishy-washy with CTAs. Don’t beat around the bush. Be direct and tell the reader EXACTLY what you want them to do.
- Click this link to download the ebook
- Hit reply and tell me your #1 struggle
- Buy now
- Subscribe now and get your free gift
It’s okay to be playful, like using button text, “Give me the guide,” instead of “Download now.” It’s not okay to be vague.
Always ask yourself, “What is this email trying to achieve?” “What is the intended outcome”.
Create your CTA based on that.
As a general rule, each email should only have one CTA or one type of CTA.
Some emails try to do too much.
When you give people too many options, they tend to get overwhelmed and choose NONE.
Narrow down your CTAs to one (or one type), make it clear and compelling, and watch your click-through rates increase.
Also check out how to optimize your sender name and how to optimize your subject line to increase your email open rates.