Get Higher Email Click-Through Rates with Clear and Compelling CTAs

Get Higher Click-Through Rates with Clear CTAs blog post

Email marketing is an incredibly effective way to reach and engage with your audience. 

ROI on emails is higher than any social media channel – as high as $42 for every dollar spent.

However, creating engaging emails that encourage action from your subscribers can be challenging. 

That’s where CTAs (calls to action) come in. CTAs are an essential part of any successful email campaign, as they encourage subscribers to take a specific action.

One thing to remember is not to be wishy-washy with CTAs. Don’t beat around the bush. Be direct and tell the reader EXACTLY what you want them to do.

Example CTAs:

  • Click this link to download the ebook
  • Hit reply and tell me your #1 struggle
  • Buy now
  • Subscribe now and get your free gift

It’s okay to be playful, like using button text, “Give me the guide,” instead of “Download now.” It’s not okay to be vague.

Always ask yourself, “What is this email trying to achieve?” “What is the intended outcome”.

Create your CTA based on that.

As a general rule, each email should only have one CTA or one type of CTA.

Some emails try to do too much.

When you give people too many options, they tend to get overwhelmed and choose NONE.


  • Have one main call to action on your email (and maybe a secondary action if absolutely necessary).
  • Remember, always ask yourself, “What is this email trying to achieve?” and “What is the ONE intended outcome”. Create your CTA based on that.
  • For eCommerce brands, you can offer multiple options for the reader to click on, but the trick is to keep things organized and not to overwhelm them with options. For example, categorize products in your email under “tops,” “bottoms” or “for the face,” “for the body”.

Narrow down your CTAs to one (or one type), make it clear and compelling, and watch your click-through rates increase.

Also check out how to optimize your sender name and how to optimize your subject line to increase your email open rates.

How to stop losing sales: 5 conversion fixes for your sales page
For Coaches & Online Course Creators
FREE Download

How To: Stop Losing Sales

5 Conversion Fixes For Your Sales Page

Your sales page is the last thing your web visitor sees before hitting the buy button.

So it’s crucial for this page to effectively engage, connect, and empower the reader with the information needed to convert them into a customer.

Here are 5 areas where you can identify money-leaking gaps in your sales page and how to fix them.

(PS – By downloading this free PDF, you also agree to receive my launch strategy tips in your inbox.

I promise to keep your info 100% secure, and will never share it with anyone. You can unsubscribe at any time.)