It’s crucial to have mobile-friendly emails to maximize email open rates and also to ensure the best user experience.
A poor email reading experience on mobile will lead many readers to give up or not even bother reading your email.
Up to 70% of people read their emails on mobile. If you’re sending emails where the reader has to pinch and zoom on their mobile – you risk email abandonment.
Most email delivery systems these days are mobile-responsive, but it’s still a good idea to check if the images and fonts you used are suitable for mobile.
Mobile-friendly emails provide a seamless and enjoyable reading experience on smaller screens. By adapting to various screen sizes and resolutions, mobile-optimized emails ensure that content is displayed correctly and legibly.
They utilize responsive design principles, employing appropriate font sizes, clear call-to-action buttons, and optimized layouts that facilitate easy scrolling and navigation.
A smooth and visually appealing user experience not only encourages your subscribers to open your emails but also increases the likelihood of further engagement.
Mobile-friendly emails are also crafted to load quickly and efficiently, accounting for limited bandwidth and potential connectivity issues on mobile networks. By optimizing your emails for mobile, you ensure that they are accessible to a wider range of recipients, regardless of their device or location.
Emails that load swiftly and can be easily read and understood on mobile devices eliminate barriers to entry and increase the chances of recipients engaging with your content.
To check for mobile-friendliness, always send yourself a test email and view it on your mobile device. View your test email on different platforms like Gmail, Yahoo, Outlook, Apple Mail, etc. There are paid services that can help you with this.
Prioritizing mobile friendliness is no longer an option these days, but a necessity.