After the FROM line, the reader is next drawn to the SUBJECT line.
According to Mailchimp, the average open rate for emails across all the industries analyzed was 21.33%.
If you’re not optimizing your subject lines, you’ll get even lower open rates for your email.
Remember, there is a lot of competition for your reader’s eye in the inbox.
Some email providers allow you to add PREVIEW TEXT. If you are able to add preview text, here is a tip: Make your subject line and preview text work together.
How To Optimize Your Subject Line:
Remember to test different subject lines and analyze the results. And keep refining.