Portfolio

New Leaf - Cover Page

New Leaf Microgreens – Media Kit

  • Created a multi-page media kit for a vertical farm in the UAE that produces microgreens from organic seeds
  • Wrote copy as well as created the graphic design
See Media Kit
Stow and Behold case study

Stow and Behold – Case Study

  • Created a 700-word business case study for a professional organizer highlighting one of her customer success stories:
  • “How Stow and Behold Helped a Struggling Mom Organize Her New Home and Restore Calm”
See Case Study
Capslo Case Study

40 Prado Homeless Services Center – Case Study

  • Created a 1000-word business case study for a nonprofit highlighting one of their client success stories:

    “40 Prado Helps a Retired and Widowed Senior Citizen Avoid Homelessness and Get Back on Her Feet“
See Case Study
IVF UAE Portfolio image

IVF Support UAE

  • Refreshed web copy for home page, about page, and services page.
  • Created an email nurture series to funnel new subscribers to book a consultation.
  • Consulted on content marketing strategy.
  • Performed a website copy audit to optimize website for sales.
See Website
Ginger and Scotch portfolio

Ginger and Scotch

  • Created a content marketing strategy: defined target audience, target-keyword research, blog post creation, editorial calendar.
  • Created and managed affiliate marketing for revenue generation.
  • Search engine optimization of entire website.
  • Created an email challenge series and monthly newsletters.
  • Managed social media accounts.
See Website
Ellas' Creamery portfolio

Ella’s Creamery

  • Website Copy Audit
  • Refreshed all website copy.
  • Created blog posts to increase brand awareness, sell services (kids’ parties), and increase organic search traffic.
See Website

Testimonials

I would 100% recommend Sandy to anyone who needs copywriting help.

Working with Sandy was a great experience. She produced a media kit for my team that was excellent.

She listened to our needs and incorporated everything that was important to convey our unique product and company.

She worked really hard to produce something we were all proud of.
Kirsten Decker
Marketing Director, New Leaf Microgreens
Sandy is creative, diligent and talented. The experience of working with her was amazing. She was able to extract the information she needed in an efficient and non-intrusive way. She pushed things forward and made it all happen. This really put me at ease.

Sandy writes with insight and can tell your story in a powerful way, not only expressively but visually as well.

Her case study is something that I can use time and again to solicit new clients, promote my business and showcase my brand.
Tina O’Keeffe
Founder and CEO, Stow and Behold
Sandy has improved my website more than I had dreamed possible.

She showed me opportunities I was missing to make my website more effective, more attractive, and more profitable.

Her website audit notes were very thorough and she came up with brilliant ideas for me that I can honestly say would never have occurred to me.

I feel so much more confident with my website now than I did before.
Cassie Destino
Founder, IVF Support UAE
Sandy has been a delight to work with as a ghostwriter on my portfolio of travel websites.

Her work is always well researched and of an extremely high standard.

From her professional manner to her eye for detail, she has become an invaluable asset to my online business.
Keri Hedrick
Founder and Editor, Family Travel Middle East

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