Portfolio
New Leaf Microgreens – Media Kit
- Created a multi-page media kit for a vertical farm in the UAE that produces microgreens from organic seeds
- Wrote copy as well as created the graphic design
Stow and Behold – Case Study
- Created a 700-word business case study for a professional organizer highlighting one of her customer success stories:
- “How Stow and Behold Helped a Struggling Mom Organize Her New Home and Restore Calm”
40 Prado Homeless Services Center – Case Study
- Created a 1000-word business case study for a nonprofit highlighting one of their client success stories:
“40 Prado Helps a Retired and Widowed Senior Citizen Avoid Homelessness and Get Back on Her Feet“
IVF Support UAE
- Refreshed web copy for home page, about page, and services page.
- Created an email nurture series to funnel new subscribers to book a consultation.
- Consulted on content marketing strategy.
- Performed a website copy audit to optimize website for sales.
Family Travel Middle East
- Researched and wrote SEO long-form articles using target keywords:
Dubai Travel Planner
- Researched and wrote SEO long form travel articles using target keywords:
Ginger and Scotch
- Created a content marketing strategy: defined target audience, target-keyword research, blog post creation, editorial calendar.
- Created and managed affiliate marketing for revenue generation.
- Search engine optimization of entire website.
- Created an email challenge series and monthly newsletters.
- Managed social media accounts.
Ella’s Creamery
- Website Copy Audit
- Refreshed all website copy.
- Created blog posts to increase brand awareness, sell services (kids’ parties), and increase organic search traffic.