Launch Strategy & Copy:

Sales Page for Common Application Workshop

Stodghill College Consulting

  • Created a long-form sales page to market a multi-day workshop
  • Also crafted launch emails and social media copy
See Sample Sales Page
June 2023 Newsletter for SCC

  • Produced email newsletters and repurposed content into blog posts, social media, Facebook Live, and YouTube videos.
See Sample Email

EMAIL Marketing and Strategy:

Dwellin home page

Dwellin – Mobile App

  • Created a welcome email series to encourage app adoption and educate users on home maintenance and home warranty coverage.
  • Rewrote app descriptions on Google Play and App Store
  • Created Facebook ads
See Sample Email
IVF UAE Portfolio image

IVF Support UAE

  • Created a welcome email series to nurture new subscribers to book a consultation.
  • Also performed website audit, refreshed web copy, and advised on content marketing strategy.
See Sample Email
Divine Mercy Centre newsletter

Divine Mercy Centre

  • Produced quarterly email newsletter for a nonprofit in Tanzania (headquartered in Texas).
See Sample Email

CASE STUDIES:

Stow and Behold case study

Stow and Behold

  • Created a 700-word business case study for a professional organizer highlighting one of her customer success stories:
  • “How Stow and Behold Helped a Struggling Mom Organize Her New Home and Restore Calm”
See Case Study
CAPSLO case study

40 Prado Homeless Services Center

  • Created a 1000-word business case study for a nonprofit highlighting one of their client success stories:

    “How 40 Prado Helped a Retired and Widowed Senior Citizen Avoid Homelessness and Get Back on Her Feet“
See Case Study

CONTENT / BLOGS:

New Leaf - Cover Page

New Leaf Microgreens

  • Created a multi-page media kit for a vertical farm in the UAE that produces microgreens from organic seeds
  • Wrote copy as well as created the graphic design
See Media Kit
Family Travel Middle East article

Family Travel Middle East

Things to Do in Ras Al Khaimah

Dubai Travel Planner

Ginger and Scotch portfolio

Ginger and Scotch

  • Created a content marketing strategy: defined target audience, target-keyword research, blog post creation, and editorial calendar.
  • Created and managed affiliate marketing for revenue generation.
  • Search engine optimization of entire website.
  • Created an email challenge series and monthly newsletters.
  • Managed social media accounts.
See Website
Ginger and Scotch portfolio

Ginger and Scotch

  • Created a content marketing strategy: defined target audience, target-keyword research, blog post creation, editorial calendar.
  • Created and managed affiliate marketing for revenue generation.
  • Search engine optimization of entire website.
  • Created an email challenge series and monthly newsletters.
  • Managed social media accounts.
See Website
Ellas' Creamery portfolio

Ella’s Creamery

  • Website Copy Audit
  • Refreshed all website copy.
  • Created blog posts to increase brand awareness, sell services (kids’ parties), and increase organic search traffic.
See Website

What Clients Are Saying…

Sandy audited the sales page copy for my online course, Sprout School.

It was great having an outside perspective on my sales page – someone who could objectively find the gaps in my copy.

Sandy was super friendly and easygoing. Her audit report had so much gold in it. I appreciated the video walkthrough and the Zoom call where she took the time to explain things.

For anyone who is thinking of working with Sandy, I say, “Do it!” If you’ve written your own sales page but aren’t sure if it’s perfect or the best it can be, then reach out to Sandy. Her tips and tricks have helped me get my head around what I can improve on my sales page copy that will in turn improve my sales.
Chloé Thomson
Horticulturist and Founder, Sprout School
Sandy strategized a new course launch for my company, from sales pages to email campaigns. She wrote compelling and informative messages to attract customers.

Sandy is professional, organized, and creative. She took the time to understand my industry and the needs of my clients. I relied on her expertise to craft important messages that captured my voice.

Working with Sandy has allowed me to get back time in my schedule, and now I can concentrate on other aspects of my business.
Kim Stodghill
Founder, Stodghill College Consulting
As a new course creator, I wasn’t sure what steps to take to launch my course successfully. I found Sandy’s advice and strategy very useful. She also helped me dig deep into the course positioning and direction, which was extremely valuable.

After our strategy session, I had clarity on how to build a stronger foundation before launching. I would definitely recommend Sandy, especially for how approachable and direct she is.
Dina
Psychologist / Course Creator
I would 100% recommend Sandy to anyone who needs copywriting help.

Working with Sandy was a great experience. She produced copy for my team that was excellent.

She listened to our needs and incorporated everything that was important to convey our unique product and company.

She worked really hard to produce something we were all proud of.
Kirsten Decker
Marketing Director, New Leaf Microgreens
Sandy is creative, diligent, and talented. The experience of working with her was amazing. She was able to extract the information she needed in an efficient and non-intrusive way. She pushed things forward and made it all happen. This really put me at ease.

Sandy writes with insight and can tell your story in a powerful way, not only expressively but visually as well.

Her case study is something that I can use time and again to solicit new clients, promote my business and showcase my brand.
Tina O’Keeffe
Founder and CEO, Stow and Behold
Sandy has improved my website more than I had dreamed possible.

She showed me opportunities I was missing to make my website more effective, more attractive, and more profitable.

Her website audit notes were very thorough and she came up with brilliant ideas for me that I can honestly say would never have occurred to me.

I feel so much more confident with my website now than I did before.
Cassie Destino
Founder, IVF Support UAE

Ready to get launch copy that grows sales and builds your know, LOVE, trust factor?

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